Market trends for power and telecommunication networks are accelerating demand for cable solutions. Significant infrastructure investments are one of the drivers fueling increased demand for the wire and cable industry. While the global demand enhanced connectivity continue to rise with population growth, so does the need for worldwide carbon reduction targets, production efficiencies, higher performing designs, and more sustainable solutions. There are many different aspects of sustainability such as renewable feedstock options, mechanical recycling such as use of post-consumer recycled (PCR) plastic, and advanced recycling. The cable and connectivity industry has a tremendous opportunity while also an analogous challenge. How can we work as an industry to achieve these goals?