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Overbuilder Toolkit: Building a Brighter Future

Adoption Challenges: Breaking Through in Crowded Markets

Tuesday, July 30, 2024
4:30 PM – 5:00 PM CT
Location: Tennessee Ballroom DE, Level 2

    Moderator(s)

  • Brad J. Randall (he/him/his)

    Editor
    Total Telecom/Broadband Communities
    Kingston, Massachusetts, United States

    PDF

    • Panelist(s)

  • Jeff Manning

    Vice President, Network Strategy
    Shentel (Glo Fiber)
    Edinburg, Virginia, United States

  • Tanna Hanna

    Director of Marketing and Social Media
    ALLO Fiber

  • Shane West

    Chief Operating Officer and Senior Vice President
    TDS Telecom
    Verona, Wisconsin, United States

  • Ned Brody

    Chief Executive Officer
    Actifai, District of Columbia, United States

For overbuilders, what is the potential bundle that will drive engagement and create a stickier, more loyal customer base? Entering new markets is always a challenge, especially when some incumbent providers have been a part of the average home’s TV, phone, and data service for decades. How can overbuilders create traction and drive market demand for services without sacrificing margin?