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Bernd Hesse

Chief Marketing Officer
The Broadband Forum
Redwood City, California, United States

Chief Marketing Officer an boardmember Broadband Forum

Bernd Hesse is an established expert in the international telecommunications market with over 30 years of experience in the optical carrier Ethernet and access markets.

He is EVP at Lambda Networks responsible for Global Business Development and Marketing. He also serves as an Industry Advisor to DZS while representing the company in the Broadband Forum (BBF). He was Vice President Global Business Development with DZS, focused on international business development/partnerships.

Before DZS, Bernd was Sen. Director of Standards Marketing at Calix, representing the company at the Broadband Forum. He worked with the Calix international team to increase the visibility of Calix in the European Market space.

Bernd serves on the BBF Board of Directors, which appointed him Chief Marketing Officer and Marketing Chair. In addition to instituting the Marketing Councils, he successfully established and chairs the BASe (Broadband Acceleration Seminar events) Program. He recently formed the EAB (Executive Advisory Board) with today’s Industry thought leaders, which he co-chairs.

He has founded and chaired several organizations, including NGPON2 Forum, WDM PON Forum, Cloud Access Forum (CAF), Virtual Access Forum (VAF), and G.FAST Forum, which he subsequently merged with BBF to form their Marketing Councils.

Before, he held multiple senior-level product marketing and management positions within the industry, most recently serving as head of engagement practices for access and transport within the office of the CTO at Ericsson. Before Ericsson, he led all international activities for Novera Optics and spearheaded the introduction of EPON and transceiver chips for Centillium Communications.

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