Finding First Customers – Reaching First-Time Broadband Users

Sunday, July 28, 2024

12:40 PM – 1:30 PM CT

Location: Tennessee Ballroom DE, Level 2

Moderator(s)

Ash Brown

Senior Director, Field Marketing
Adtran

Panelist(s)

Kara Chandeysson (she/her/hers)

Director, Public Policy and Community Engagement
Ting Internet
Charlottesville, Virginia, United States
Robert Wrighter, Jr.

President
Hancock Telephone Company
Hancock, New York, United States
Chris Brooks (he/him/his)

Senior Director of OSP Operations
GoNetspeed
Phelps, New York, United States
Lexi Christensen (she/her/hers)

Marketing Director
UTOPIA Fiber
Murray, Utah, United States

As broadband funding enables operators to reach new customers, many of these will be in previously unserved locations. How do you need to build that critical community support for the project? You need champions and community engagement first time subscribers. What do operators need to understand as they look to engage with formerly unserved residences? This panel discussion will focus on the tools, tips, and best practices as operators seek to make the investment case to close the digital divide for the communities they serve and the people they connect.