Messages Matter: Crafting Go-To-Market Plans for Fiber Broadband

Sunday, July 28, 2024

3:40 PM – 4:30 PM CT

Location: Tennessee Ballroom C, Level 2

Moderator(s)

Kimberly Biddy (she/her/hers)

Manager of Social, Digital, and Traditional Media Brand Strategies
EPB
Chattanooga, Tennessee, United States

Panelist(s)

Bob Knight

President and CEO
Harry
Armonk, New York, United States
Jay M. Miller

Manager of Marketing
Knoxville Utilities Board
Knoxville, Tennessee, United States
Tanna Hanna

Director of Marketing and Social Media
ALLO Fiber

As operators look to expand fiber broadband services to new markets, demographics, and communities, the importance of evaluating go-to-market strategies to ensure they reflect the realities of reaching new people with potentially different values and priorities than existing customers. This will include practical takeaways on what can be accomplished with budgets and communities of all shapes and sizes.